In Slump, Vegas Pushes Escapism

Marketing gamble by casinos is coming back to haunt them
By Katherine Thompson,  Newser Staff
Posted Nov 10, 2008 11:27 AM CST
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(Newser) – Las Vegas has enthusiastically promoted itself to travelers interested in pastimes other than gambling in recent years, but now that economic woes are tightening leisure budgets, Sin City is taking a hit, reports Advertising Age. With visitor volume and gaming revenue down, casinos are scrambling to respond. One has a less-than-subtle new slogan: "Shut up & play."

Hotels are slashing room rates, and the big names on the Strip are emphasizing service and focusing on wealthy customers. Other hotels have begun relying more on loyalty programs and direct mailing to draw in guests. And the tourism bureau has a new slogan, too: "Crazy times call for crazy fun."