UPS, FedEx Jump to Fill DHL's Holes

Big Brown targets customers with ad buy, in talks to add DHL load
By Clay Dillow,  Newser Staff
Posted Nov 11, 2008 11:13 AM CST
One analyst believes FedEx and UPS will split about 80% of DHL's domestic air business and 70% of its ground traffic.   (AP Photo)
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(Newser) – After DHL announced yesterday it was vacating the US express-mail market, UPS and FedEx ratcheted up efforts to snare as many of the Belgium-based company’s customers as possible, the Atlanta Journal-Constitution reports. DHL handles 1.1 million shipments per day, 5% of the express and ground market in which UPS and FedEx are by far the top two players.

UPS launched an ad blitz that will include full-page ads in the Wall Street Journal and USA Today; it’s also in talks with DHL to fly its air cargo into the US from foreign countries. Analysts predict FedEx and UPS—both hurting in the economic downturn—will split 80% of DHL’s domestic air business and 70% of its ground revenue.