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SUNDAY, NOVEMBER 22, 2009
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EA Offers Its Answer to 'Wii Fit'

Game maker plans line of products to get couch potatoes into shape

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(Newser) – Electronic Arts has become the latest game maker to target the Wii-as-personal-trainer market, USA Today reports. EA Sports Active, developed with experts including Oprah Winfrey's trainer, hits the shelves in March and aims to help users lose weight through more than 20 exercises that work the upper and lower body and boost cardio fitness. Nintendo remains the industry leader, selling 2.3 million versions of Wii Fit.

EA Sports Active features a wide variety of interactive activities combined into a circuit that target both the upper and lower body.
EA Sports Active features a wide variety of interactive activities combined into a circuit that target both the upper and lower body.   (Business Wire)
A Wii hotel game system being played at the New York Marriott Marquis.
A Wii hotel game system being played at the New York Marriott Marquis.   (PRNewsFoto)
Reality TV star Kim Kardashian and NFL player Reggie Bush get a coaching session from the Frag Dolls, one of the top female professional video game teams, in New Orleans, Tuesday, Nov. 11, 2008.
Reality TV star Kim Kardashian and NFL player Reggie Bush get a coaching session from the Frag Dolls, one of the top female professional video game teams, in New Orleans, Tuesday, Nov. 11, 2008.   (AP Photo)
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Trailer for EA Sport Active.   (Gameindustrymap)

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Lifestyle sports is becoming more and more important to that Wii consumer. It's great for people who can't get out to a gym or don't feel quite comfortable going to a gym. - EA Sports president Peter Moore

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