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Amazon Leads Charge Against Clamshell Packaging

By Harry Kimball,  Newser Staff

Posted Nov 15, 2008 4:05 PM CST

(Newser) – Stories of angry and even injured customers have inspired companies to ditch sealed clamshell packaging for easy-to-open alternatives, the New York Times reports. Amazon leads the pack, working with suppliers to ship products in plain cardboard boxes ahead of the holidays. Even some offline companies, which rely on clamshells to guard against theft, are seeking out alternatives.

Statistics have been mounting against the hermetically sealed packages. About 6,000 Americans go to ER annually with injuries suffered trying to stab and pry open clamshells. One annual report lists the hardest-to-open, and timed an Oral-B toothbrush at more than eight minutes. But companies originally liked the clear plastic for displaying items. “None of us intentionally tried to make this a hassle for consumers,” one Sony executive said.

An electronics store.
An electronics store.   (AP Photo)
Clamshell packaging, intended to frustrate thieves, also frustrates consumers.
Clamshell packaging, intended to frustrate thieves, also frustrates consumers.   (Flickr)
Packages from Amazon.com are delivered in New York.
Packages from Amazon.com are delivered in New York.   (AP Photo)
Amazon.com employees prepare packages.
Amazon.com employees prepare packages.   (AP Photo)
Best Buy customers shop in the San Francisco store.
Best Buy customers shop in the San Francisco store.   (AP Photo)
Shoppers crowd the aisles of Best Buy.
Shoppers crowd the aisles of Best Buy.   (AP Photo)
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COMMENTS
Showing 1 of 1 comment
Shannonals
Nov 16, 2008 5:34 AM CST
You have to be friggin kidding me

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