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Beyoncé More Gimmicky Than Fierce

Diva shows split personality on new double album

By Matt Cantor,  Newser Staff

Posted Nov 18, 2008 11:47 AM CST

(Newser) – Beyoncé’s latest, I Am … Sasha Fierce, consists of two discs: one with “some lovely ballads” and the other “aggressive, sexual, and, well, fierce,” writes Leah Greenblatt in Entertainment Weekly. But despite a few gems, “the collection might have been better served had she edited it down to one disc, rather than belabor what ultimately seems like a marketing gimmick,” Greenblatt notes.

The Sasha Fierce character “sounds more like a pose than a credible alter-ego,” writes Greg Kot writes in the Chicago Tribune. As for lyrics, Beyoncé “presents life as a private hell of romantic travail.” The words are “full of bland self-affirmation and saggy lines,” Christian Hoard notes in Rolling Stone. But he salutes the vocal “restraint” of the typically “melismatic” diva.


In this image released by Columbia Records, the latest CD by Beyoncé, I Am... Sasha Fierce,  is shown.
In this image released by Columbia Records, the latest CD by Beyoncé, "I Am... Sasha Fierce, " is shown.   (AP Photo)
Beyoncé's double album I Am ... Sasha Fierce is meant to portray two sides of the singe--her vulnerable, Beyoncé side, and the more flamboyant Sasha Fierce alter ego.
Beyoncé's double album "I Am ... Sasha Fierce" is meant to portray two sides of the singe--her vulnerable, "Beyoncé" side, and the more flamboyant "Sasha Fierce" alter ego.   (AP Photo)
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Beyonce's new single 'If I Were a Boy.'   (NFBproductions)

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