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Beyoncé More Gimmicky Than Fierce

Posted Nov 18, 08 11:47 AM CST in Arts & Living 

(Newser) – Beyoncé’s latest, I Am … Sasha Fierce, consists of two discs: one with “some lovely ballads” and the other “aggressive, sexual, and, well, fierce,” writes Leah Greenblatt in Entertainment Weekly. But despite a few gems, “the collection might have been better served had she edited it down to one disc, rather than belabor what ultimately seems like a marketing gimmick,” Greenblatt notes.

The Sasha Fierce character “sounds more like a pose than a credible alter-ego,” writes Greg Kot writes in the Chicago Tribune. As for lyrics, Beyoncé “presents life as a private hell of romantic travail.” The words are “full of bland self-affirmation and saggy lines,” Christian Hoard notes in Rolling Stone. But he salutes the vocal “restraint” of the typically “melismatic” diva.
Sources:: Entertainment Weekly, Chicago Tribune, Rolling Stone

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In this image released by Columbia Records, the latest CD by Beyoncé, "I Am... Sasha Fierce, " is shown.   (AP Photo)
Beyoncé's double album "I Am ... Sasha Fierce" is meant to portray two sides of the singe--her vulnerable, "Beyoncé" side, and the more flamboyant "Sasha Fierce" alter ego.   (AP Photo)
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Beyonce's new single 'If I Were a Boy.'   (NFBproductions)

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