Atheists Offer 'Reason's Greetings' in Marketing Blitz

With fewer Americans claiming organized religion, nonbelievers step up campaign
By Ambreen Ali,  Newser User
Posted Nov 18, 2008 2:25 PM CST
Sidney Kass, a member of San Francisco's chapter of American Atheists, holds up a copy of the original Pledge of Allegiance that does not contain the words "under God" during a protest, Dec. 4, 2007.   (AP Photo)
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(Newser) – It just isn’t the holiday season in America until nonbelievers and the devout begin sparring. This year, the godless are on the offensive, launching a marketing campaign to capitalize on the loosening grip of organized religion, telling neighbors, “We’re just like you,” the Wall Street Journal reports. Next month’s HumanLight celebration is intended as another milestone in their fight to enter America’s mainstream.

Conservative Christians scoff at the blitz, saying only 5% of Americans flatly deny God’s existence. The religious are countering this season’s nonbelievers campaign with their own—including billboards that ask, “Why do atheists hate America?” Yet the secular, who for the first time have a lobbyist in Washington, seem undeterred. “Step one is for people to know we’re not crazy,” says one.