Shock-loving marketers convince pizza chain to dis old pies
(NEWSER) - Have you seen the new Domino’s ad? In what must be an unprecedented advertising move, Domino’s doesn’t just admit that its pizza is lacking, it rakes it over the coals, airing customer complaints comparing the crust to cardboard and the sauce to ketchup. Of course, the goal is in part to contrast that with the chain’s new recipe, but it’s also an ad designed to shock, and it delivers, writes Seth Stevenson for Slate . More»
