Hungry? Don't get up from the couch. TiVo customers can now order Domino's pizza right on their TVs, the Wall Street Journal reports, in a promotion that pops up when a customer forwards through a Domino's commercial. The promotion has two goals: Beefing up the pizza chain's bottom line—shares are down 71% in the past year—and taking advantage of DVR technology, which is popular with consumers but not advertisers.
"We believe that interactive television ordering is the future," says a Domino's VP. Other chains are thinking along the same lines. You can text your order to Papa John's or use Facebook to get a Pizza Hut pie. And pizzamakers need to stay nimble, especially now. Analysts say slow consumer spending is hurting them more than other fast food chains because pizza doesn't feel like such a good deal when it's stacked against dollar menus.