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Mickey Dee's Looks to Moms for Healthier Image

Gives 6 bloggers a peek at inner workings

By Rob Quinn,  Newser Staff

Posted Nov 20, 2008 5:37 AM CST

(Newser) – McDonald's is trying to harness mom power to help shake its unhealthy image, reports the Washington Post. The burger joint has recruited six mothers to serve as "quality correspondents" and is giving them unprecedented access to the company's operations in the hope they will share their favorable findings about the chain's quality control and the healthy side of its menu.

Some of the moms, whose field trips and comments have attracted thousands of viewers to the company's website, have been pleasantly surprised by the inside view of McDonald's. One was amazed to learn that real eggs were fried on the spot for McMuffins. Others are proving a harder sell. "Why do the french fries have so many ingredients in them?" asked one. "Seeing all those ingredients listed raises some red flags for me."

McDonald's quality correspondents get the lowdown on where the chain's fries come from on a trip to a potato supplier.
McDonald's "quality correspondents" get the lowdown on where the chain's fries come from on a trip to a potato supplier.   (HO photo by Jackie Johnson)
McDonald's quality correspondents watch with McDonald's food quality and safety experts as Egg McMuffin sandwiches are prepared on a recent tour of a restaurant in Illinois.
McDonald's "quality correspondents" watch with McDonald's food quality and safety experts as Egg McMuffin sandwiches are prepared on a recent tour of a restaurant in Illinois.   (PRNewsFoto/McDonald's, Matthew Boring)
McDonald's quality correspondents learn how Chicken McNuggets are made on a trip to a Georgia processing facility.
McDonald's "quality correspondents" learn how Chicken McNuggets are made on a trip to a Georgia processing facility.   (PRNewsFoto/McDonald's USA, LLC)
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COMMENTS
Showing 2 of 2 comments
Guest
Nov 25, 2008 1:04 AM CST
They think the number of ingredients in the fries are scary? Wait until they find out what's really in a McRib.
Guest
Nov 22, 2008 12:17 AM CST
I want an egg mcmuffin.
 

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