TV Networks Twitter About New Service

Case shows why Twitter, Facebook matter

(NEWSER) - Who says social media don't matter? Malcolm Gladwell, the New Yorker's "big-haired, big-brained and big-mouthed columnist," may think Twitter is a silly fad, but the Gap logo case says otherwise, writes Shane Richmond for the Telegraph . The retailer recently abandoned its cheap-looking new logo after an outcry online. "And Malcolm thinks social media can’t bring social change. Tsk tsk," he writes. More»

Follow the right tweeters, and mind your hashtags

(NEWSER) - More and more marketers are giving away free stuff on Twitter, and Erin Gifford at Mashable offers advice on to cash in. Read the full list here . A sampling:

• Find tweeters who give away merchandise by searching for "freebie" or "free stuff." Some winners: @heyitsfree ; @freestuffrocks ; @freenology ; and @fstimes .

(NEWSER) - Movie companies aren't sure yet how big the Twitter effect is in making or breaking films—a spate of negative tweets are reputed to have killed Bruno after a strong opening over the summer—but they're leaving as little as possible to chance. It's the hot new "campaign-management tool," Advertising Age notes. Sony used it to good effect on Julie & Julia, The Ugly Truth, and District 9, providing a forum for ratcheting up early positive buzz. More»

It may be the first time social-networking popularity has been a job requirement

(NEWSER) - For possibly the first time, an active Twitter following is a job requirement, the Telegraph reports. Best Buy asked that candidates for a senior marketing position at the company’s Minnesota headquarters have at least 250 followers for their Twitter pages. The posting also lists “1 year of active blogging experience” as a requirement, along with more conventional marketing experience. More»

Microblogging website allows for quick communication with customers

(NEWSER) - Restaurants are finding Twitter a highly useful marketing tool, allowing for direct communication with customers other forms of advertising can’t provide, the Boston Globe reports. Boston’s Tupelo (@tupelo02139), for example, used a Twitter feed to post updates as the restaurant passed inspections, set the décor and decided on a menu. “Our opening night was packed,” said a computer consultant. “At least half were there because of Twitter.” More»