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Luxury Car Sales Hit the Skids

Shine wears off top end of auto market as downturn bites

By Rob Quinn,  Newser Staff

Posted Nov 28, 2008 3:01 AM CST

(Newser) – Sales of luxury cars are dropping as fast as their downmarket counterparts, the Wall Street Journal reports. Sales of top-end vehicles plunged 30% last month, spelling major trouble for carmakers who had been relying on fat profit margins on luxury cars to offset falling demand for mass-markets vehicles. Analysts expect demand to keep falling as top execs continue to lose their jobs.

Beyond financial worries, customers don't want to appear extravagant just now by splurging on a new luxury car while others are struggling. Sales are just as weak in foreign markets. "Even the oligarchs in Russia don't feel rich anymore," said a board member of Bentley Motors. "There aren't many bright spots in the world right now."

Lamborghini chief executive Stephan Winkelmann poses next to a Lamborghini Estoque car during a Volkswagen group presentation at Villepinte in Paris last month.
Lamborghini chief executive Stephan Winkelmann poses next to a Lamborghini Estoque car during a Volkswagen group presentation at Villepinte in Paris last month.   (AP Photo/Francois Mori)
An employee works last month on a Porsche 911 at a production line in the Porsche plant in Stuttgart, Germany.
An employee works last month on a Porsche 911 at a production line in the Porsche plant in Stuttgart, Germany.   (AP Photo/Thomas Kienzle)
Bentley's Regional Director for the Middle East, Africa and India, poses with the Continental Flying Spur Speed at its launch, in New Delhi, India, last month.
Bentley's Regional Director for the Middle East, Africa and India, poses with the "Continental Flying Spur Speed" at its launch, in New Delhi, India, last month.   (AP Photo/Mustafa Quraishi)
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