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FRIDAY, NOVEMBER 27, 2009
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Google Hears New Cell Service Calling

Web giant boosts wireless profile with move into mobile media

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(Newser) – Google is taking its business to a smaller screen with the development of a search tool to help cellphone users find and purchase content. Sources tell the Wall Street Journal the company hopes to tap into the small but lucrative world of mobile media, expanding beyond simple Web searches to broker sales of music, ringtones, and games.

Like Google’s Internet operation, the mobile service would provide users with a list of content and purchasing links alongside ads; plans include eventually charging for high placement, a la "sponsored links" on the Web. The project has hit several technical snags as Google has worked with content providers to catalog their offerings, and a launch date isn't set.

Cellular South project manager Steve Davidson demonstrates new technology that will allow users to make credit-card purchases and even buy candy bars out of a vending machine with a phone call or signal from their cell phone Tuesday, June 5, 2007, at a Cellular South office in Jackson, Miss. Nearly...
Cellular South project manager Steve Davidson demonstrates new technology that will allow users to make credit-card purchases and even buy candy bars out of a vending machine with a phone call or signal...   (Associated Press)
A Motorola RAZR cell phone is seen at a consumer electronics store, in this Jan. 19, 2007 file photo, in Gloucester, Mass. Motorola Inc. slipped to a loss in the first quarter, hurt by disappointing sales of mobile phones, as well as expenses to cover a legal settlement, restructuring efforts...
A Motorola RAZR cell phone is seen at a consumer electronics store, in this Jan. 19, 2007 file photo, in Gloucester, Mass. Motorola Inc. slipped to a loss in the first quarter, hurt by disappointing...   (Associated Press)
A Google sign is posted at Google headquarters in Mountain View, Calif. in this April 19, 2007 file photo. Google Inc. is seeking help from the U.S. government to fight the rise of Web censorship worldwide. (AP Photo/Paul Sakuma, file)
A Google sign is posted at Google headquarters in Mountain View, Calif. in this April 19, 2007 file photo. Google Inc. is seeking help from the U.S. government to fight the rise of Web censorship worldwide....   (Associated Press)
Synaptics employee Robyn McElhiney holds up their clear pad technology next to LG Electronics Co.'s LG Prada cell phone at Synaptics headquarters in Santa Clara, Calif., Friday, June 15, 2007. Synaptics is a touch sensor provider. Synaptics' latest technology is in a growing number of cell phones, including LG...
Synaptics employee Robyn McElhiney holds up their clear pad technology next to LG Electronics Co.'s LG Prada cell phone at Synaptics headquarters in Santa Clara, Calif., Friday, June 15, 2007. Synaptics...   (Associated Press)
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