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Time, CNN Top College Faves
Annual marketing survey yields weightier results
By Ambreen Ali
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Posted Dec 1, 08 6:34 AM CST
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(Newser)
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College students took a break from beer pong to take stock of the world, a study of their favorite brands suggests. Time unseated Cosmopolitan as top magazine among the 1,000 students surveyed, while CNN.com bumped Perez Hilton off the list of top websites, Advertising Age reports. "World peace" became the fourth most desired wish for this election year—though, to be fair, the No. 6 most cherished was the ability to fly.
"Even during the war in previous years, they weren't that concerned. I think Obama just really struck a chord with them," says a partner with the surveying firm. Google and Yahoo also ranked higher among websites, but Facebook remained the favorite even as MySpace tumbled. The highest ranked brands overall were perennial faves Nike and Apple.