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SUNDAY, NOVEMBER 8, 2009
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Fans Get Prime Seats for Eternal Extra Innings

Logo coffins, urns make case for 'long-term' devotees of Sox, others

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(Newser) – Die-hard baseball fans can now continue showing their team pride even in the afterlife. A Boston-area funeral home is offering its first-ever Red Sox casket, emblazoned with the team’s logo and accented with baseball-bat-type wood. “It's really a beautiful thing,” the funeral-home director, a Sox fan himself, tells the Globe.

The casket-making company unveiled its MLB-themed urns last year; Red Sox and New York Yankees fans have snapped up the most so far. An MLB exec insists the decision to allow the funeral products isn’t about money or branding, but about making customers happy. The funeral homes, he says, just “want to take care of the long-term fan.”

A Red Sox-themed coffin.
A Red Sox-themed coffin.   (Eternal Images)
Eternal Image also makes MLB-themed urns.
Eternal Image also makes MLB-themed urns.   (Eternal Image)
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That's very respectable, especially up against the Vatican. - Clint Mytych, founder of Eternal Image, remarking on the strong sales of sports-related funeral products, vs. those with a Vatican theme.

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