Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

Just in Time for Xmas: Lego Terrorists, Nazis

Company customizes brick figures—without permission

By Ambreen Ali,  Newser User

Posted Dec 4, 2008 12:47 PM CST

(Newser) – Ripping off a toy classic and tossing in al-Qaeda and Nazi themes just in time for Christmas might not seem like the best marketing strategy, reports the Sun, and sure enough, Jews and Muslims alike aren't happy. BrickArms has outfitted Lego figurines as al-Qaeda terrorists and Nazi soldiers, brandishing assault rifles, grenades, and rocket launchers. A Jewish leader complains the “distasteful” products add to tensions, while a Muslim leader calls them “absolutely disgusting.”

Lego has washed its hands of the controversy, saying it has nothing to do with the $14 figures and that the company “is committed to developing toys which enrich childhood.”

A Jewish civil-rights group condemned the toymaker for a Nazi Lego figure it is selling.
A Jewish civil-rights group condemned the toymaker for a Nazi Lego figure it is selling.   (BrickArms)
The masked terrorist has a rocket launcher, grenades, and an assault rifle.
The masked terrorist has a rocket launcher, grenades, and an assault rifle.   (BrickArms)
The toys are made by BrickArms, which specializes in Lego-compatible weapons. Lego UK says it doesn't endorse the products.
The toys are made by BrickArms, which specializes in Lego-compatible weapons. Lego UK says it doesn't endorse the products.   (BrickArms)
« Prev« Prev | Next »Next » Slideshow

We should be coming together to unite against terrorism, but how is that possible when children are playing with toys like this?
- Mohammed Shaffiq,
The Ramadhan Foundation

« Prev« Prev | Next »Next » Slideshow
To report an error on this story, notify our editors.
A snapshot of the day's best news stories.
 
COMMENTS
Showing 3 of 4 comments
Guest
Aug 26, 2009 12:06 AM CDT
If lego doesn't want people making terrists with their toys they should stop making lego guns and mini figures with military uniforms or just discourage imagination period.
Michael_CT
Dec 5, 2008 3:32 AM CST
Whoever knew that Lego bricks would be filled with the Zeitgeist? interesting stuff. . .
justme
Dec 4, 2008 8:14 PM CST
I'm always amazed when hate sells so wtll Wonder who gets sued and for what.

More Newser Stories

Pleas, Protests as Islam Hearings Loom

UK Eyes Youth Terror Threats

Al-Qaeda Is Losing Allies Over Muslim Bloodshed

Face of Jihad Ever More Youthful

Wannabe Suicide Bomber Nabbed on Way to Capitol


NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   Betty Confidential   |   BuzzFeed   |   Cracked   |   Fark   |   Timelines   |   The Frisky   |   Geek Sugar   |   NewsOne