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In Poor Economic Climate, Whiskey Sells

By Harry Kimball,  Newser Staff

Posted Dec 5, 2008 5:16 PM CST

(Newser) – Amid dire economic projections, the maker of Jack Daniel’s Tennessee whiskey is having a banner year, the LA Times reports. “We had a nice quarter,” Brown-Forman’s CEO said of sales and income that bested Wall Street estimates. Even a bad employment report today couldn’t sink the spirit seller, whose shares rose more than $4 today, a 9% bump.

"In an environment like this, it’s hard for anyone to feel great, but we do believe we’re in a better position than most," the CEO told Bloomberg. Liquor is generally regarded as a good investment even during hard times, as Brown-Forman’s numbers indicate: The company, which also makes Southern Comfort and FInlandia vodka, reported net income of around $143 million, up from $129.5 million a year ago.

Jimmy Bedford, Jack Daniel's sixth master distiller, who retired earlier this year.
Jimmy Bedford, Jack Daniel's sixth master distiller, who retired earlier this year.   (AP Photo)
Bottles of Jack Daniel's Tennessee Whiskey.
Bottles of Jack Daniel's Tennessee Whiskey.   (AP Photo)
Bottles of Jack Daniel's whiskey are shown in a storage room.
Bottles of Jack Daniel's whiskey are shown in a storage room.   (AP Photo)
A 3-liter bottle of Jack Daniel's whiskey, a size that cannot be sold in the U.S.
A 3-liter bottle of Jack Daniel's whiskey, a size that cannot be sold in the U.S.   (AP Photo)
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