In Poor Economic Climate, Whiskey Sells

By Harry Kimball,  Newser Staff
Posted Dec 5, 2008 5:16 PM CST
In Poor Economic Climate, Whiskey Sells
Jimmy Bedford, Jack Daniel's sixth master distiller, who retired earlier this year.   (AP Photo)

Amid dire economic projections, the maker of Jack Daniel’s Tennessee whiskey is having a banner year, the LA Times reports. “We had a nice quarter,” Brown-Forman’s CEO said of sales and income that bested Wall Street estimates. Even a bad employment report today couldn’t sink the spirit seller, whose shares rose more than $4 today, a 9% bump.

"In an environment like this, it’s hard for anyone to feel great, but we do believe we’re in a better position than most," the CEO told Bloomberg. Liquor is generally regarded as a good investment even during hard times, as Brown-Forman’s numbers indicate: The company, which also makes Southern Comfort and FInlandia vodka, reported net income of around $143 million, up from $129.5 million a year ago. (More Jack Daniel's stories.)

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