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How Did the Fox Dow Do Today, Dear?

Expect to see the Fox brand liberally applied in Murdoch's rein

By Sophie Goldstein,  Newser User

Posted Jul 18, 2007 6:04 PM CDT

(Newser) – Get ready for the Fox Dow. If Rupert Murdoch is willing to pay $6B for a company that produced $105M in income last year, he must be seeing hidden opportunities, argues Brett Arends in the street.com. Dow Jones controls the name of the financial index—and if the sale goes through, Murdoch could change it to whatever he pleases.

A Fox Dow Jones Industrial Average would be particularly helpful to Murdoch's Fox Business Network, set to launch in October. Competing news organizations would be compelled to plug his company whenever they reported on stock prices. Murdoch, Arends hastens to argue, won't hesitate to milk his new asset for all it's worth.

A new high for the Dow Jones is seen on a billboard in Times Square in New York, Tuesday, July 17, 2007.  The Dow Jones industrial average swept past 14,000 for the first time Tuesday after a relatively tame inflation report gave investors reason to extend an extraordinary, but...
A new high for the Dow Jones is seen on a billboard in Times Square in New York, Tuesday, July 17, 2007. The Dow Jones industrial average swept past 14,000 for the first time Tuesday after a relatively...   (Associated Press)
Murdoch meets with key members of the Bancroft family in person to offer assurances that The Wall Street Journal would continue its long tradition of excellence under his stewardship. (AP Photo/David Karp)
Murdoch meets with key members of the Bancroft family in person to offer assurances that The Wall Street Journal would continue its long tradition of excellence under his stewardship. (AP Photo/David...   (Associated Press)
Rupert Murdoch. (AP Photo/Jason DeCrow)
Rupert Murdoch. (AP Photo/Jason DeCrow)   (Associated Press)
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