Hertz Rolls Out Car-Share Plan

Eying Zipcar's success, rental giant will rent you a Prius for $10 an hour
By Jim O'Neill,  Newser User
Posted Dec 17, 2008 7:30 AM CST
Hertz Chairman and CEO Mark Frissora talks with reporters, Thursday, June 14, 2007 in New York.   (AP Photo/Mark Lennihan)
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(Newser) – Look out Zipcar—car rental giant Hertz is jumping into the auto-sharing fray with hourly rentals in New York, Paris, and London, reports the New York Times. Hertz Connect customers will pay from $50 to $1,500 annually to subscribe and have access to cars for as little as $8.50 to $10 an hour.

Hertz will offer 35 models, including the young-driver favorites Toyota Prius and Mini Cooper. Renters reserve cars online and use a swipe card to access them at lots scattered around cities. “There’s a market for car-sharing and it’s larger than has been developed to date,” says one Hertz exec, citing plans to expand into some 40 US and international cities next year.