Look out Zipcar—car rental giant Hertz is jumping into the auto-sharing fray with hourly rentals in New York, Paris, and London, reports the New York Times. Hertz Connect customers will pay from $50 to $1,500 annually to subscribe and have access to cars for as little as $8.50 to $10 an hour.
Hertz will offer 35 models, including the young-driver favorites Toyota Prius and Mini Cooper. Renters reserve cars online and use a swipe card to access them at lots scattered around cities. “There’s a market for car-sharing and it’s larger than has been developed to date,” says one Hertz exec, citing plans to expand into some 40 US and international cities next year.