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Financial PR Firms Walk a Thin Line

By Harry Kimball,  Newser Staff

Posted Dec 22, 2008 6:24 PM CST

(Newser) – An insider trading case has exposed the potentially problematic relationship between PR companies and corporate clients, and it could have dire consequences for at least one firm, Reuters reports. A Lehman Brothers employee is charged with leaking merger information he got from his wife, a partner at the Brunswick Group PR firm, which has suspended her. “Our reputation is our business,” said a competitor.

PR reps are often privy to confidential data, and that's unlikely to change. Firms are considering tighter controls on where information is stored, and who those privy to it can speak with. One large client has already suspended its relationship with the Brunswick Group. "She probably should be fired because you can't win a debate on confidentiality with clients," one exec says of the partner.

Lehman Brothers headquarters in New York.
Lehman Brothers headquarters in New York.   (AP Photo)
Dow Chemical suspended their relationship with PR firm Brunswick.
Dow Chemical suspended their relationship with PR firm Brunswick.   (AP Photo)
Lehman Brothers Holdings Inc. Chief Executive Richard S. Fuld Jr.
Lehman Brothers Holdings Inc. Chief Executive Richard S. Fuld Jr.   (AP Photo)
Office workers walk past a construction site blocked off by a wall with Lehman Brothers advertised on it.
Office workers walk past a construction site blocked off by a wall with "Lehman Brothers" advertised on it.   (AP Photo)
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I wouldn't fire her but she probably should be fired because you can't win a debate on confidentiality with clients. - Unnamed PR executive

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