FDA Tells Diet Coke to Subtract Word 'Plus'

By Harry Kimball,  Newser Staff
Posted Dec 23, 2008 6:20 PM CST
Coca Cola packaging is seen on the shelf.   (AP Photo)
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(Newser) – The FDA has warned Coca-Cola that Diet Coke Plus does not warrant the term “Plus.” Coke says its no-calorie drink is fortified with vitamins and minerals, hence the designation. No dice, says the FDA: It may have some supplements, but not enough to use the word, reports WebMD. Nor does the FDA “consider it appropriate to fortify snack foods such as carbonated beverages.” Coke plans to contest the decision.

“Your Diet Coke Plus product is misbranded because the product makes a nutrient content claim but does not meet the criteria to make the claim,” the FDA wrote.