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FDA Tells Diet Coke to Subtract Word 'Plus'

By Harry Kimball,  Newser Staff

Posted Dec 23, 2008 6:20 PM CST

(Newser) – The FDA has warned Coca-Cola that Diet Coke Plus does not warrant the term “Plus.” Coke says its no-calorie drink is fortified with vitamins and minerals, hence the designation. No dice, says the FDA: It may have some supplements, but not enough to use the word, reports WebMD. Nor does the FDA “consider it appropriate to fortify snack foods such as carbonated beverages.” Coke plans to contest the decision.

“Your Diet Coke Plus product is misbranded because the product makes a nutrient content claim but does not meet the criteria to make the claim,” the FDA wrote.

Coca Cola packaging is seen on the shelf.
Coca Cola packaging is seen on the shelf.   (AP Photo)
A Coca-Cola dispenser.
A Coca-Cola dispenser.   (AP Photo)
A Coca-Cola bottle.
A Coca-Cola bottle.   (AP Photo)
A bottle of Diet Coke Plus.
A bottle of Diet Coke Plus.   (Flickr)
A Costco customer picks up a case of Diet Coke.
A Costco customer picks up a case of Diet Coke.   (AP Photo)
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COMMENTS
Showing 1 of 1 comment
maevealleine
Dec 23, 2008 7:25 PM CST
is that the worst thing they can find in the food sector right now? please...

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