Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

MacWorld Snoozefest Signals Apple's Decline

Swansong keynote labeled the dullest tech talk since Vista's rollout

By Rob Quinn,  Newser Staff

Posted Jan 7, 2009 2:24 AM CST

(Newser) – Apple's keynote address at the MacWorld expo yesterday felt a lot like the end of an era to those who managed to keep their eyes open during it, Dan Lyon writes in Newsweek. Marketing chief Phil Schiller's "almost unbearable" rollout of various new software features instead of thrilling announcements from Steve Jobs left Lyon feeling like Apple is growing soft.

"For the first time in recent memory, Apple has nothing interesting to sell," writes Lyon, who speculates that the company's decade as the hottest firm in consumer electronics may be drawing to a close—and that Jobs' absence may be because he simply didn't want to get up there with nothing interesting to say. "You get the sense that these guys have just worked themselves into exhaustion over the past decade and now just need a break," Lyon notes.

Apple's new 17-inch MacBook Pro is seen on display at the Macworld Conference and Expo in San Francisco yesterday.
Apple's new 17-inch MacBook Pro is seen on display at the Macworld Conference and Expo in San Francisco yesterday.   (AP Photo/Paul Sakuma)
Phil Schiller, senior vice-president of worldwide product marketing for Apple, delivers his keynote address yesterday at the Macworld Conference and Expo in San Francisco.
Phil Schiller, senior vice-president of worldwide product marketing for Apple, delivers his keynote address yesterday at the Macworld Conference and Expo in San Francisco.   (AP Photo/Ben Margot)
Apple Inc. executive Phil Schiller unveils the new pricing plan for iTunes during his keynote address at the Macworld Conference and Expo in San Francisco yesterday.
Apple Inc. executive Phil Schiller unveils the new pricing plan for iTunes during his keynote address at the Macworld Conference and Expo in San Francisco yesterday.   (AP Photo/Paul Sakuma)
« Prev« Prev | Next »Next » Slideshow
Phil Schiller speaks at the MacWorld expo.   (OneMoreThingpodcast)

« Prev« Prev | Next »Next »

This is a company that has run out of gas. The image of Steve Jobs in declining health, losing weight, looking old and tired, turns out to be a perfect metaphor for Apple itself.
- Dan Lyons

« Prev« Prev | Next »Next » Slideshow
To report an error on this story, notify our editors.
A snapshot of the day's best news stories.
 
COMMENTS
Be the first to comment on this story.

More Newser Stories

Hackers Hijack Mac Site, Falsely Report Jobs' Death

Jobs Prepares to Pass the Torch: Analyst

Apple to Quit Macworld Expo

Is WiMac In the Air at Macworld?

Apple Directors Discuss CEO Succession: Report


NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   Betty Confidential   |   BuzzFeed   |   Cracked   |   Fark   |   Timelines   |   The Frisky   |   Geek Sugar   |   NewsOne