Anti-Bulimia Ads Catch College Women In Act

German firm gets edgy, plastering undersides of toilet seats

By Victoria Floethe, Newser User

Posted Jan 8, 2009 2:51 PM CST

(Newser) – A German women’s advocacy group is employing crafty means to get bulimics’ attention, Animal New York reports: Pro Mädchen (translated as “for girls”) is smacking pink splatter stickers, with a phone number and the tagline “Bulimia is curable,” onto the undersides of toilet seats at Düsseldorf-area colleges.

Pro Mädchen claims the guerrilla marketing campaign is a success, but Animal New York wonders if “these lovely labels may have actually put an until-then dormant purge urge in some of the young ladies’ minds.”

Research shows that Brain circuitry involved in regulating impulsive behavior is less active in women suffering from bulimia nervosa. (fiammaelyta)

New guerilla marketing offers prevention for bulimia, but does it provoke the impulse to purge? (coisasdemail)

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Anti-Bulimia Ads Catch College Women In Act

German firm gets edgy, plastering undersides of toilet seats

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Company paints itself as the pick of mature pleasure seekers

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Comedian to front $300M campaign to counter stodgy image

Benetton Yanks Pope-Imam Kiss Ad

...within an hour of Vatican complaint

Sponsors Run From Penn State

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Fast food chain to jump on the fresh-and-healthy bandwagon

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Anti-Bulimia Ads Catch College Women In Act

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OTHER STORIES ON OUR RADAR

bulimia • advertising • marketing • eating disorder • toilet • college dorms • advertising campaign • wowOwow

MOST POPULAR STORIES

[ By Views ]

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More Newser Stories

Durex Targets Heat-Seeking 'Pleasurati' in Condom Ads

Company paints itself as the pick of mature pleasure seekers

Microsoft's Answer to Apple Ads: Seinfeld

Comedian to front $300M campaign to counter stodgy image

Benetton Yanks Pope-Imam Kiss Ad

...within an hour of Vatican complaint

Sponsors Run From Penn State

Six sponsors out of today's game, others reviewing plans

Burger King to Depose the King

Fast food chain to jump on the fresh-and-healthy bandwagon

About Us

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Newser By Users

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