Anti-Bulimia Ads Catch College Women In Act

A German women’s advocacy group is employing crafty means to get bulimics’ attention, Animal New York reports: Pro Mädchen (translated as “for girls”) is smacking pink splatter stickers, with a phone number and the tagline “Bulimia is curable,” onto the undersides of toilet seats at Düsseldorf-area colleges.

Pro Mädchen claims the guerrilla marketing campaign is a success, but Animal New York wonders if “these lovely labels may have actually put an until-then dormant purge urge in some of the young ladies’ minds.” (More marketing stories.)