Facebook has been reviving more than long-lost friendships—it’s proving a useful tool for struggling real-estate agents, Daniel McGinn writes for Newsweek. Agents are increasingly using the site to promote themselves, pitch listings and keep track of potential clients. “I’m trying everything in a market like this, because something is going to work. And so far Facebook has been unbelievable,” says one.
“Realtors are probably the most natural networkers around,” observes a consultant whose real-estate Facebook group now counts 12,700 members. And updating one’s status to tout a new listing can make agents seem less pushy: “In this world we are so very busy, and networking online, people can get in touch with me any time of day, so I'm not bothering anyone,” she adds.