PETA thinks fish need some PR help. “People don’t seem to like fish,” says the group’s website. But “nobody would hurt a sea kitten!” That's the theory behind PETA’s latest campaign, which includes a petition calling on the Fish and Wildlife Service to stop promoting “the hunting of sea kittens (otherwise known as fishing).”
“It is hard to take an organization which wants to change the name of fish seriously,” said an Australian fisheries spokesman. Meanwhile, the principal of Spearfish (SD) High School isn't sold on Sea Kitten High—"it’s nothing we’re taking seriously." But the Whitefish, Mont., school superintendent is more amenable, the Missoulian reports: "Who wants to be on the hook for being insensitive to kittens?" he asked.