To Save the News, Look to iTunes

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I don't see myself, at present, paying for news - but that could change. I stopped, years ago, taking the local print paper, due to its insignificant coverage, minimalism (less and less pages, stories) and a seemingly negative, sensationalistic theme, coupled with environmental concerns, as well. Today, we add economic concerns to that list. I read global and national publications, online, and watch far less TV than ever before, for news. I consider myself to be vastly better informed due to the internet and to the limitless access it presents. I can read almost any publication, no matter what language, by simply translating it. As to print media’s future - WE are approaching crossroads in the industry. I believe it quite necessary, all publications must adopt universal posturing, simultaneously. Ad revenues must reflect appropriate readership / rates. That clearly isn’t reflected in today’s ad compensation scheme. The real benefits, the internet provides over print - IP info - your ruff information, location on which stats can be drawn, exposure can be purposely based upon, when viewing online publications, content, coupled with ad interaction - When one clicks on an ad, the publisher, agency, and all principles all know the exposure. Long Term Exposure - The product / service that is advertised, yet needed later... Sustained ad campaigns exposes the audience to a product / services, and results in a payoff scheme, in the long run, by making lasting impressions. Paying For News: In the end, the pricing for such subscription services must be indicative of costs - perhaps $1 per month / $12 per / year, bundled into 1, 3, 5... year prepaid subscription packages. Charge too much and no one takes the bait. Keep it real, reasonable, affordable with a product that excels in quality reporting, and is seemingly limitless.

This is an innovative way of thinking about how to keep journalism alive...I wonder if it'll be set up for us to purchase only the STORIES we want...or you just buy that DAY's paper... interesting stuff...