Salon Changes Name From Ossama's to Obama's

By Harry Kimball,  Newser Staff

Posted Jan 12, 2009 5:36 PM CST

(Newser) – A Chicago salon named Ossama’s Hair Design has seen a marked uptick in business after changing its name to Obama’s, the Chicago Sun-Times reports. “This is going to work for me for sure,” said Mike Elsheikh, the shop’s owner. “The name is absolutely making a huge difference.” He licensed the name during the election: “I had a good imagination he would win.”

“A lot of customers stopped coming after Sept. 11,” Elsheikh said. Now, “old customers have come by and said, ‘We like it much better.’" It appeals to new patrons, too: Business has improved in the 2 weeks since the name change, thanks in part to tourists snapping photos. Elsheikh expressed another rationale for the change: “Obama's gonna get Osama.”

Barack Obama's head.   (AP Photo)
Obama arrives at a barber shop for a hair cut in his Hyde Park neighborhood.   (AP Photo)
Osama bin Laden. The name "Ossama's Hair Design" did the owners no favors.   (AP Photo)
Obama posters adorn a work station at a salon.   (AP Photo)
A barber talks about President-elect Barack Obama.   (AP Photo)
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