Idol Ratings Slip, but Still Strong at 30M

Smallest audience since '04 as Fox sees 10% dip
By Ambreen Ali,  Newser User
Posted Jan 14, 2009 5:01 PM CST

(Newser) American Idol’s eighth-season opener drew 10% fewer viewers than the previous installment’s premiere, Bloomberg reports. But with 30 million viewers, it still tripled the ratings of nearest rival CBS among viewers aged 18-49. Idol, Fox’s highest-rated show, raised $750 million in ad revenue last year. The judges sized up contestants in Arizona this time, before the show’s smallest audience in 5 years.