In a quirky corporate experiment, Swedish shopping giant Ikea welcomed visitors this week to spend the night in one of its Oslo showrooms—free. Sleepover guests bunk in special rooms, from a luxury suite to a family room. But the fluorescent lights stay on all night, and guests have to scram before customers start checking out their mattresses in the morning.
A company spokesman calls the overnight adventure an "alternative hostel." One lucky couple with budgeting issues managed to score a night in the bridal suite. "We spent all out money on the wedding," said the soon-to-be bride. Guests were allowed to take home their sheets as souvenirs.