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Shop 'Til You Drop—At Store Sleepover

BYOEarplugs to Oslo for Ikea's weeklong pajama party

By Mary Papenfuss,  Newser Staff

Posted Jul 26, 2007 9:14 AM CDT

(Newser) – In a quirky corporate experiment, Swedish shopping giant Ikea welcomed visitors this week to spend the night in one of its Oslo showrooms—free. Sleepover guests bunk in special rooms, from a luxury suite to a family room. But the fluorescent lights stay on all night, and guests have to scram before customers start checking out their mattresses in the morning.

A company spokesman calls the overnight adventure an "alternative hostel." One lucky couple with budgeting issues managed to score a night in the bridal suite. "We spent all out money on the wedding," said the soon-to-be bride. Guests were allowed to take home their sheets as souvenirs.

Customers work their way thorough a winding line to enter the new Ikea store for its grand opening, Wednesday, May 23, 2007, in South Jordan, Utah. (AP Photo/Douglas C. Pizac)
Customers work their way thorough a winding line to enter the new Ikea store for its grand opening, Wednesday, May 23, 2007, in South Jordan, Utah. (AP Photo/Douglas C. Pizac)   (Associated Press)
IKEA broke ground on its future store in West Chester, OH on Tuesday, May 8. The store, shown here in an architect's rendering, is scheduled to open in Spring 2008. (Photo
IKEA broke ground on its future store in West Chester, OH on Tuesday, May 8. The store, shown here in an architect's rendering, is scheduled to open in Spring 2008. (Photo   (Associated Press)
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