Shop 'Til You Drop—At Store Sleepover

BYOEarplugs to Oslo for Ikea's weeklong pajama party
By Mary Papenfuss,  Newser User
Posted Jul 26, 2007 9:14 AM CDT
Customers work their way thorough a winding line to enter the new Ikea store for its grand opening, Wednesday, May 23, 2007, in South Jordan, Utah. (AP Photo/Douglas C. Pizac)   (Associated Press)
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(Newser) – In a quirky corporate experiment, Swedish shopping giant Ikea welcomed visitors this week to spend the night in one of its Oslo showrooms—free. Sleepover guests bunk in special rooms, from a luxury suite to a family room. But the fluorescent lights stay on all night, and guests have to scram before customers start checking out their mattresses in the morning.

A company spokesman calls the overnight adventure an "alternative hostel." One lucky couple with budgeting issues managed to score a night in the bridal suite. "We spent all out money on the wedding," said the soon-to-be bride. Guests were allowed to take home their sheets as souvenirs.