Google Ditches Print Ad Biz

Recession bites into ad budgets
By Peter Fearon,  Newser Staff
Posted Jan 21, 2009 1:48 AM CST
Inside Google's Mountain View California headquarters. Google is closing its print ad business after three years because the recession is hurting print ad budgets.   (AP Photo/Paul Sakuma, file)
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(Newser) – The recession is continuing to hit even mighty Google, which is shutting down its three-year foray into the print advertising business, Bloomberg reports. The operation sold space in 800 newspapers, but was hurt as budget-crunched companies slashed spending on print advertising. Google's decision will be another blow to beleaguered newspapers, but spokesmen for the internet search-engine behemoth said the company will work with publications to develop internet advertising.