Pepsi has agreed to reveal the source of its Aquafina brand of bottled water on the label: the tap. In response to a backlash against the bottled water industry, the company will add the words "public water source" to each bottle, Reuters reports. Like Coke's Dasani, Aquafina is a purified water from public reservoirs.
A Pepsi spokeswoman calls the move "a reasonable thing to do." Critics of the bottled water industry, a $15 billion-a-year business just in the US, have scored several high-profile victories recently. San Francisco now forbids the use of city funds on bottled water under most circumstances, and Ann Arbor and Salt Lake City also impose limits.