Facebook has taken a runaway lead in the social networking rat race, Advertising Age reports. Tied with rival MySpace as recently as June, Facebook has gone on a tear since, growing a whopping 10% a month. It now boasts 200 million unique users, roughly twice MySpace’s 100 million. But it’s lagging in one crucial area: making money.
MySpace sells far more advertising than Facebook, its execs are quick to point out. For the time being at least, it also still has the most users in the US—Facebook’s growth has been largely powered by overseas users. Essentially, MySpace is being run to maximize profit; Facebook to maximize users. Facebook employees like to joke that the company is run like a non-profit, Age notes.