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Obama Tries to Re-Plant Netroots

By Kevin Spak,  Newser Staff

Posted Jan 26, 2009 9:25 AM CST

(Newser) – Barack Obama is determined to turn the legions of Facebook friends and Twitter subscribers that got him elected into an effective force for his administration, the New York Times  reports. He’s already begun issuing his weekly addresses via YouTube video, rather than radio, and crafted a new group called Organizing for America to coordinate his online efforts.

OfA will have some powerful tools, most notably a 13-million-strong email list. But it’s not entirely sure how to use them yet. “It’s going to be a little trial and error,” said David Plouffe, who promises the group won’t be brow-beating congressmen. Instead, it’ll send supporters talking points, trying to shape public opinion. “They’re beginning to create their own journalism,” fretted one media advocate, “but it’s not an independent voice. It’s troublesome.”

Barack Obama watches a campaign rally video on a journalist's laptop while other members of the media look on during his flight from Washington, DC, to New Orleans Wednesday, Feb 6, 2008.
Barack Obama watches a campaign rally video on a journalist's laptop while other members of the media look on during his flight from Washington, DC, to New Orleans Wednesday, Feb 6, 2008.   (AP Photo/Rick Bowmer)
Barack Obama delivers his weekly address broadcast on YouTube in Chicago, Saturday, Dec. 13, 2008.
Barack Obama delivers his weekly address broadcast on YouTube in Chicago, Saturday, Dec. 13, 2008.   (AP Photo/Charles Dharapak)
Barack Obama delivers his weekly address broadcast on YouTube in Chicago, Saturday, Dec. 13, 2008.
Barack Obama delivers his weekly address broadcast on YouTube in Chicago, Saturday, Dec. 13, 2008.   (AP Photo/Charles Dharapak)
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They’re beginning to create their own journalism, their own description of events of the day, but it’s not an independent voice making that description. It's troublesome.
- Bill Kovach, chairman of the Committee of Concerned Journalists

This is not a political campaign. This is not a ‘call or e-mail your member of Congress’ organization. It’s: ‘Here’s the president’s speech today on the economy. Here are some talking points.' - David Plouffe

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COMMENTS
Showing 3 of 6 comments
Guest
Jan 27, 2009 2:36 AM CST
Obama should study the people who get huge followings on YouTube, etc., and see if there's commonalities he can learn from.
Guest
Jan 26, 2009 11:58 PM CST
Yea like the singing fat kid, or some of them videos of people hurting themselves doing something stupid. I think he should release some videos like that....
Guest
Jan 26, 2009 3:00 AM CST
He doesn't care about the people that do not use the internet. You will be labeled as a relic and disenfranchised from "Normal" discussion because quite frankly, "catching you up to speed" will not be in the best interest of this administration.

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