Lighter company shifting toward life after tobacco
(NEWSER) - Other than the tobacco-makers themselves, Zippo is the one of the companies you'd think of as least-able to survive in the post-tobacco world. But the maker of the iconic lighters has big plans: Zippo is transitioning into "a lifestyle-products company," its CEO tells the Wall Street Journal . The firm has launched a line of cologne as well as casual clothing, watches, and camping supplies. More»