How J. Crew Became First Fashion

Obamas collaborated with store, which sees boost from DC spotlight
By Ambreen Ali,  Newser User
Posted Jan 29, 2009 1:01 PM CST
J. Crew's bow tie graced Washington dance floors the night of inauguration. Some have complained that the company makes its clothes in China.   (AP Photo)
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(Newser) – Representatives of the Obama family worked directly with J. Crew to design multiple inaugural pieces that fit the First Family’s deliberate classic-but-affordable image, the company tells the Chicago Tribune. Despite a few complaints, the Obamas’ unofficial hard-times designer has emerged strong from the inauguration festivities—seeing a 10% stock bump after the personalized pieces debuted.

“This was a very shrewd move, going to a store that isn’t really cheap but is affordable to lots of people,” says one insider. “Allowing J. Crew to roll it out later so we can all have it is a win-win.” The company caught flak because Sasha’s and Malia’s colorful coats, Michelle’s gloves, and Barack’s bow tie weren’t immediately available; all are now slated for a fall release.