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When Economy Gets Tough, the Tough Go Blond

Celebrity Brit hairdresser finds clients turning to the dye bottle for cheer

By Rob Quinn,  Newser Staff

Posted Jan 30, 2009 4:24 AM CST
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(Newser) – The grim economy is causing a gold rush in Britain's hair salons, a celebrity hairdresser tells the Daily Telegraph. His sales of blond hair products have jumped 67% since last year, and he credits the sales bombshell to women looking for a quick way to cheer themselves up amid the economic gloom.

"I don't believe it is purely a coincidence that there's been a huge sales rise in blond hair products during these tough financial times," said the locks maven. "Many of my female clients say they feel more confident, more youthful and more attractive when they go blond, and they get more attention."

Shoppers surveyed said they believed blonds were sexier and more extroverted. Among males, 90% quizzed believe blonds really do have more fun.
Shoppers surveyed said they believed blonds were sexier and more extroverted. Among males, 90% quizzed believe blonds really do have more fun.   (AP Photo/Matty Zimmerman, file)
British Hairdresser of the Year Andrew Barton believes hard times are behind a huge rise in sales of blond hair products.
British Hairdresser of the Year Andrew Barton believes hard times are behind a huge rise in sales of blond hair products.   (Shutter Stock)
With only 10% of UK women having naturally blonde hair, choosing to be blond must be more than about how you look, Barton said.
"With only 10% of UK women having naturally blonde hair, choosing to be blond must be more than about how you look," Barton said.   (©houseoftext)
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COMMENTS
Showing 1 of 1 comment
Guest
Jan 30, 2009 12:24 AM CST
Ah, white trash.

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hair • hair color • recession • Britain • stylist

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