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Coke Will Drop 'Classic' Tag from Labels

Branding was unveiled after much-panned New Coke experiment

By Wesley Oliver, Newser Staff

Posted Jan 30, 2009 3:18 PM CST

(Newser) – If you’re still haunted by New Coke, fear no more: Coca-Cola plans to drop the “Classic” tag from its branding, ensuring that the original formula faces no more threats from upstart incarnations, the Atlanta Journal-Constitution reports. The “Classic” label, which was introduced in 1985, is “a relic of the past and doesn’t sound very modern,” a source explained.

“How many people are going around saying, ‘May I please have a Coke Classic?’” he added. Coke insists that although “Classic” will only appear in small letters on labels, the flavor won’t change. “We’ve taken very deliberate steps to ensure that people know the Coke Classic they know and love remains the same,” said a spokesman.

Coca Cola packaging is seen on the shelf of a grocery store in Danvers, Mass. (AP Photo)

A Costco customer fills a cup with Coca-Cola at Costco in Mountain View, Calif., Wednesday, May 28, 2008. Soft drink bottler Coca-Cola Enterprises Inc. said Wednesday weak sales trends in the U.S especially... (AP Photo/Paul Sakuma)

Cans of Coca-Cola bearing the 'Classic' addition. (Getty Images)

A Coke Zero TV ad featuring Pittsburgh Steelers' Troy Polamalu is scheduled to air during Super Bowl XLIII on Sunday. (AP Photo)

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Coke Will Drop 'Classic' Tag from Labels

Branding was unveiled after much-panned New Coke experiment

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Activists: Coke Propping Up Swaziland Dictator

Huge Coca-Cola operation under fire

Consumers Revolt Over White Coke Cans

Outcry over holiday cans leads Coca-Cola to backtrack

Grand Canyon Killed Bottle Ban After Coke Balked

Company is a big donor, and it sells Dasani water

Coca-Cola CEO: Easier to Do Business in China

Muhtar Kent says America needs to update its tax code

Half of America Downs One Sugary Drink Daily

And 1 in 20 of us drinks the equivalent of more than four cans of soda daily

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Coke Will Drop 'Classic' Tag from Labels

Branding was unveiled after much-panned New Coke experiment

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OTHER STORIES ON OUR RADAR

soft drink bottles • Coca-Cola • consumers • New Coke

MOST POPULAR STORIES

[ By Views ]

[ By Comments ]

More Newser Stories

Activists: Coke Propping Up Swaziland Dictator

Huge Coca-Cola operation under fire

Consumers Revolt Over White Coke Cans

Outcry over holiday cans leads Coca-Cola to backtrack

Grand Canyon Killed Bottle Ban After Coke Balked

Company is a big donor, and it sells Dasani water

Coca-Cola CEO: Easier to Do Business in China

Muhtar Kent says America needs to update its tax code

Half of America Downs One Sugary Drink Daily

And 1 in 20 of us drinks the equivalent of more than four cans of soda daily

About Us

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Newser By Users

Community

Site Maps

Tools

More News

What is Newser?