British Airways is putting customers on a plane guaranteed to plunge 3,000 feet and fill with smoke—and companies are lining up to try it, the Times of London reports. The "crash courses" are staged on a plane simulator at Heathrow Airport to build team spirit. “The adrenaline kicks in and they all bond together because they go through a stressful environment," a BA rep said.
In the simulation, which costs $190, passengers scramble out the exit doors—an experience so intense that riders have cut through a half-inch steel bolt by hand to hoist the escape hatch. “It gets ugly when you know you have to get out of somewhere," one said. About 8,500 bankers, oil executives, and civil servants have signed on so far.