It costs $50,000 to get a 30-second ad spot on NBC’s Today, but advertisers needn’t pay to get their messages out if they’re willing to brave the weather, Advertising Age reports. All they have to do is stand in the Rockefeller Center Plaza with a sign and wait for the anchors to emerge; with luck, the sign will make it on camera.
Today gets nearly 5 million viewers early in the 8am hour, and “we always welcome all fans and visitors … with or without signs,” said a spokeswoman. One man often sets up an ad behind the anchors for a legal financing company. “We get calls all the time: ‘How did you get that space?’” says a firm rep.