Google 'Latitude' Knows Where You and Your Friends Are

Mobile app uses GPS, cell towers, networks
By Jim O'Neill,  Newser User
Posted Feb 4, 2009 12:02 PM CST
Google logos are shown inside Google headquarters in Mountain View, Calif.   (AP Photo)
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(Newser) – Google’s newest mobile app—Latitude—allows users to keep track of where they, and their friends, are at all times, reports CNET. The phone-based application debuts today and opens up a new vista for social networking. The software allows users—tracked via GPS and by proximity to phone towers and wireless networks—to continually broadcast their location in broad—or very narrow—terms.

Location-based services are the leading edge of targeted advertising that will allow companies to broadcast specific ads to consumers based on their actual location. Google has long had a fascination with maps and mapping applications, and sees Latitude as an extension of its search engine-based advertising model.