Diddy Hits Big With 'Lickable' Scent

Sean Combs, the rap mogul of countless other stage names, had one request when developing his fashion line's new men's scent: "When I wear this perfume, I want to be lickable." The resulting fragrance, I Am King, has fruity notes uncommon in men's fragrance. And it does indeed make the man who wears it "imminently, marvelously, excitingly lickable," raves New York Times critic Chandler Burr.

I Am King is a descendant of the "masculine, dark-spicy-clean" yet generic Unforgivable, the first fragrance Combs developed for his fashion label Sean John, Burr writes. It incorporates blackcurrant, tangerine, and even key lime pie into a "dark, fruity, superclean" scent. I Am King "deserves to be a massive hit," writes the critic—it's "audacious, inventive, and olfactorily impressive." (More Diddy stories.)