Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

Diddy Hits Big With 'Lickable' Scent

New I Am King scent is both fruity and masculine

By Jason Farago,  Newser Staff

Posted Feb 5, 2009 9:29 AM CST

(Newser) – Sean Combs, the rap mogul of countless other stage names, had one request when developing his fashion line's new men's scent: "When I wear this perfume, I want to be lickable." The resulting fragrance, I Am King, has fruity notes uncommon in men's fragrance. And it does indeed make the man who wears it "imminently, marvelously, excitingly lickable," raves New York Times critic Chandler Burr.

I Am King is a descendant of the "masculine, dark-spicy-clean" yet generic Unforgivable, the first fragrance Combs developed for his fashion label Sean John, Burr writes. It incorporates blackcurrant, tangerine, and even key lime pie into a "dark, fruity, superclean" scent. I Am King "deserves to be a massive hit," writes the critic—it's "audacious, inventive, and olfactorily impressive."

Sean Diddy Combs makes an appearance on MTV's Total Request Live show in New York on Wednesday, Nov. 5, 2008.
Sean "Diddy" Combs makes an appearance on MTV's "Total Request Live" show in New York on Wednesday, Nov. 5, 2008.   (AP Photo/Peter Kramer)
In this Feb. 24, 2008 file photo, Sean Diddy Combs poses on the press line at the Elton John Oscar Party in West Hollywood, Calif.
In this Feb. 24, 2008 file photo, Sean "Diddy" Combs poses on the press line at the Elton John Oscar Party in West Hollywood, Calif.   (AP Photo/Dan Steinberg, file)
Sean Diddy Combs arrives at the 80th Academy Awards at the Kodak Theatre in Los Angeles in this February file photo. Combs has denied a report by the Los Angeles Times that his associates were responsible for the 1994 robbery and shooting of Tupac Shakur at a New York recording...
Sean "Diddy" Combs arrives at the 80th Academy Awards at the Kodak Theatre in Los Angeles in this February file photo. Combs has denied a report by the Los Angeles Times that his associates were responsible...   (AP Photo/Chris Pizzello, FILE)
« Prev« Prev | Next »Next » Slideshow
To report an error on this story, notify our editors.
A snapshot of the day's best news stories.
 
COMMENTS
Showing 2 of 2 comments
riffran
Feb 6, 2009 2:03 AM CST
As much as I dislike that arrogant spoiled child, and as much as it pains me to admit it, ya got to give him credit, the idea has merit at least in the dating circles, and he is going to bank on that one....reminds me of George Carlin talking about running out of deodorant and using bay leaves under each armpit..."HEY WHO'S WEARING CHICKEN VEGATABLE?.......NOT ME I'M WEARING BEAN WITH BACON"......rofl...riff
Guest
Feb 4, 2009 9:44 PM CST
Anyone else cringe at the thought of these "fruity" and "spicy" fragrances??... (I would just as soon walk behind a smoker as some woman who douses herself with perfume... barf.)

More Newser Stories

Smell Like a Million Bucks: DKNY Sells $1M Perfume

10 Celebrities Turned Fashion Designers

It's True: Designer Labels Will Make Your Life Better

Boom in Skin Care Sales Signals Economic Rebound

5 Fashion Week Trends


NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   Betty Confidential   |   BuzzFeed   |   Cracked   |   Fark   |   Timelines   |   The Frisky   |   Geek Sugar   |   NewsOne