Hulu Solves Online Video Puzzle, Cashes In

Both Battleground and Lilyhammer get mixed reviews, as streaming services branch out

(NEWSER) - Online streaming sites Hulu and Netflix both launched original series this week, as both services take baby steps toward competing with regular television, reports Gigaom . A look at each:

• Hulu's Battleground is the more conventional of the two, a 13-episode comedy about a Senate campaign in Wisconsin that started today, with a new 22-minute episode airing each Tuesday. The Pittsburgh Post-Gazette has solid praise for Battleground, saying it is "a smart, well-written comedy series you might find on a premium cable network." The AP is less kind, however, calling it "a light, watered-down knockoff of The Office," while the New York Daily News comes down somewhere in-between.

NBC musical dazzles critics... mostly

(NEWSER) - If you watched the Super Bowl, you just might have heard of Smash, NBC's new drama about the making of a Broadway musical. It premiered last night, and critics are (mostly) giving it a standing ovation:

• The buzz has gotten so intense that the conversation isn't even about whether it'll be good. "Good? Darling, it's great!" gushes Mary McNamara of the LA Times . The creators have "managed to capture the grand and sweeping gesture that is musical theater and inject it with the immediate intimacy of television," an impressive, unprecedented feat.

Political comedy called 'Battleground' and travelogue show to debut

(NEWSER) - Hulu is expanding its foray into the world of original programming with two new shows set to debut before summer, reports the Wall Street Journal . Battleground, scheduled to begin in February, will be a 13-episode scripted comedy about a not-exactly-functional Senate campaign. Don't expect a low-budget production: Hulu execs said the show's costs would align with those of cable shows ... which can run as much as a few million dollars per episode. More»

The Office firm to put 'quabity first' in Staples deal

(NEWSER) - Fans of the Office will soon be able to buy paper made by their favorite company—though instead of purchasing it from Dwight Schrute, they’ll have to get their reams through Staples. The office-supply giant’s Quill.com has reached a licensing deal with NBCUniversal to sell Dunder Mifflin paper, the Wall Street Journal reports. The letterhead must have been approved by Michael Scott: It carries slogans like "Quabity First" and "Get Your Scrant On." More»

Viewership down 9.3% from year before

(NEWSER) - NBC’s long-struggling ratings are only getting worse as the new television season gets under way. Some 3.3 million 18- to 49-year-olds have been tuning in to the network's primetime offerings over the past four weeks, a 9.3% drop from the year before, the Wall Street Journal reports. And if you leave out NFL games, viewership is down 16% from a year earlier, with just 2.2 million viewers. More»