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Indian Parents Spend It Like Beckham

Birthday parties rival weddings as Indian wealth soars

By Heather McPherson,  Newser User

Posted Jul 31, 2007 11:20 AM CDT

(Newser) – As the Indian economy skyrockets to new levels, so do the price tags of kids' birthday parties, the Washington Post reports. The celebrations are providing a golden opportunity for parents to showcase their little darlings—and their new prosperity. Some predict the birthday hoopla—complete with party planners, catered halls, merry-go-rounds and elephant and camel rides—will soon rival the lucrative Indian wedding industry.

"The birthday is the new wedding in India," gushes one party planner whose business has doubled in the last several years. Banks have even begun to offer low-interest loans to parents spending thousands on parties, even for 2-year-olds. Despite the opulence for some, India is still home to the largest number of people living on $1 a day.

India's nightclub scene is another example of new money fueling larger and larger partying trends.
India's nightclub scene is another example of "new money" fueling larger and larger partying trends.   ((c) fyunkie)
A balloon vendor rides his bike down the streets of Dehli.
A balloon vendor rides his bike down the streets of Dehli.   ((c) Susanica)
A woman throws money from the bus to a child beggar at a traffic intersection in New Delhi, India, Wednesday, June 27, 2007. There are close to 60,000 beggars in the capital and majority of them are children. Most of them have come from neighboring states and earn US$1...
A woman throws money from the bus to a child beggar at a traffic intersection in New Delhi, India, Wednesday, June 27, 2007. There are close to 60,000 beggars in the capital and majority of them are children....   (Associated Press)
The Indian wedding, formerly the peak of extravagance, may be surpassed by decadent birthday parties, in India's new money economy.
The Indian wedding, formerly the peak of extravagance, may be surpassed by decadent birthday parties, in India's "new money" economy.   ((c) fyunkie)
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