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SUNDAY, NOVEMBER 8, 2009
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I'll Have a No. 2, Please: Starbucks Adds Meal Deals

Struggling coffee icon adds $3.95 breakfast deals to jolt sales

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(Newser) – Starbucks is taking a page from McDonald’s book by offering $3.95 drink and breakfast deals it hopes will help reprogram consumers' perceptions of the chain as home of the $4 coffee, reports the Wall Street Journal. "It is a reset of both economic and social behavior,” said CEO Howard Schultz of the deals: a 12 oz. latte with oatmeal or coffee cake or a 12 oz. coffee with breakfast sandwich or roll.

As the dismal economy slurps up profits, Starbucks Corp. is hoping to find some sales salvation in its own value meal variety.
As the dismal economy slurps up profits, Starbucks Corp. is hoping to find some sales salvation in its own value meal variety.   (AP Photo/Amy Sancetta, file)
A customer holds a coffee drink in front of a Starbucks coffee shop at the company's corporate headquarters as another patron walks out the door Monday, Jan. 26.
A customer holds a coffee drink in front of a Starbucks coffee shop at the company's corporate headquarters as another patron walks out the door Monday, Jan. 26.   (AP Photo/Elaine Thompson)
Starbucks' corporate headquarters is seen Monday, Jan. 26, in Seattle.
Starbucks' corporate headquarters is seen Monday, Jan. 26, in Seattle.   (AP Photo/Elaine Thompson)
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DeniseVB
Feb 9, 09 9:16 AM CST
They tried that before and it failed miserably because the shop smelled like greasy spoon diners rather than a heavenly coffee aroma worthy of $7 a cuppa. Beginning of the end? Reply
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IN RESPONSE:
MattyP654
Feb 9, 09 10:36 AM CST
This is kind of a silly idea. Just serve coffee. Cut out the rebranding efforts to compete with McD's. And why can't I get a 12 oz coffee with oatmeal?
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