I'll Have a No. 2, Please: Starbucks Adds Meal Deals

Struggling coffee icon adds $3.95 breakfast deals to jolt sales

By Jim O'Neill,  Newser User

Posted Feb 9, 2009 8:56 AM CST

(Newser) – Starbucks is taking a page from McDonald’s book by offering $3.95 drink and breakfast deals it hopes will help reprogram consumers' perceptions of the chain as home of the $4 coffee, reports the Wall Street Journal. "It is a reset of both economic and social behavior,” said CEO Howard Schultz of the deals: a 12 oz. latte with oatmeal or coffee cake or a 12 oz. coffee with breakfast sandwich or roll.

As the dismal economy slurps up profits, Starbucks Corp. is hoping to find some sales salvation in its own value meal variety.   (AP Photo/Amy Sancetta, file)
A customer holds a coffee drink in front of a Starbucks coffee shop at the company's corporate headquarters as another patron walks out the door Monday, Jan. 26.   (AP Photo/Elaine Thompson)
Starbucks' corporate headquarters is seen Monday, Jan. 26, in Seattle.   (AP Photo/Elaine Thompson)
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