I'll Have a No. 2, Please: Starbucks Adds Meal Deals
Struggling coffee icon adds $3.95 breakfast deals to jolt sales
By Jim O'Neill, Newser User
Posted Feb 9, 2009 8:56 AM CST
As the dismal economy slurps up profits, Starbucks Corp. is hoping to find some sales salvation in its own value meal variety.   (AP Photo/Amy Sancetta, file)

(Newser) – Starbucks is taking a page from McDonald’s book by offering $3.95 drink and breakfast deals it hopes will help reprogram consumers' perceptions of the chain as home of the $4 coffee, reports the Wall Street Journal. "It is a reset of both economic and social behavior,” said CEO Howard Schultz of the deals: a 12 oz. latte with oatmeal or coffee cake or a 12 oz. coffee with breakfast sandwich or roll.

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Showing 2 of 2 comments
Feb 8, 2009 10:36 PM CST
This is kind of a silly idea. Just serve coffee. Cut out the rebranding efforts to compete with McD's. And why can't I get a 12 oz coffee with oatmeal?
Feb 8, 2009 9:16 PM CST
They tried that before and it failed miserably because the shop smelled like greasy spoon diners rather than a heavenly coffee aroma worthy of $7 a cuppa. Beginning of the end?