Parents will be subjected to onslaught before leaving hospital
(NEWSER) - Picture this touching moment: You’re in the hospital, aglow from the birth of your first child … when a Disney rep accosts you, offering you free stuff in exchange for joining an email list. That’s basically the plan Disney came up with after realizing, to its utter dismay, that many kids don’t develop their Mickey Mouse habit until they hit preschool age. The obvious solution: Develop a Disney Baby line of products, and introduce it to new parents before they’ve even left the maternity ward. More»