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Kellogg's Faces Pro-Phelps Backlash

Fans launch boycott, slam company with wave of complaints

By Rob Quinn,  Newser Staff

Posted Feb 10, 2009 7:27 AM CST

(Newser) – Kellogg's decision to drop Michael Phelps’ sponsorship deal has created an angry wave of would-be cereal killers, the Baltimore Sun reports. A Facebook group urging consumers to boycott the company has hit 5,000 members and is growing fast. Pro-marijuana groups are also calling for a boycott, labeling the company's attitude "hypocritical and disgusting." Kellogg’s has set up a special phone line to handle the flood of complaints.

Phelps says he called all his other sponsors to apologize after the bong photo went public, but he wasn't able to get through to anybody at Kellogg's despite four days of trying. The swimmer told the Sun that he can see the funny side of some of the humor directed at him now that the paparazzi attention has died down—although he still isn't ready to commit to swimming in the 2012 Olympics.

Olympic swimmer Michael Phelps smiles while holding a box of cereal with his image on it during a news conference in Baltimore, Sept. 25, 2008.
Olympic swimmer Michael Phelps smiles while holding a box of cereal with his image on it during a news conference in Baltimore, Sept. 25, 2008.   (AP Photo/Rob Carr, File)
Michael Phelps  looks at Kellogg's products with his image on them during a news conference, Thursday, Sept. 25, 2008, in Baltimore.
Michael Phelps looks at Kellogg's products with his image on them during a news conference, Thursday, Sept. 25, 2008, in Baltimore.   (AP Photo/Rob Carr)
A prototype of a box of Kellogg's Corn Flakes featuring US swimming star Michael Phelps.
A prototype of a box of Kellogg's Corn Flakes featuring US swimming star Michael Phelps.   (AP Photo/Kellogg Co.)
Olympic gold medalist Michael Phelps answers questions from reporters before training at the Meadowbrook Aquatic Center, Friday, Feb. 6, 2009, in Baltimore.
Olympic gold medalist Michael Phelps answers questions from reporters before training at the Meadowbrook Aquatic Center, Friday, Feb. 6, 2009, in Baltimore.   (AP Photo/Gail Burton)
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"Every one of your products sounds like a wish a genie granted at a Phish concert." Seth Meyers of SNL lights into Kellogg's for cutting ties with Michael Phelps.   (hulu.com)

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Kellogg's had no problem signing up Phelps when he had a conviction for drunk driving ... To drop him for choosing to relax with a substance that's safer than beer is an outrage.
- Rob Kampia, Marijuana Policy Project executive director

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COMMENTS
Showing 3 of 6 comments
Guest
Jun 28, 2009 9:46 PM CDT
This is bullshit, This facebook group must be a group of dope smokers. If it were anyone one else and especially someone of color I'm more tha sure there would be no backlash. He was doping just like every other doper. kelloggs did the right thing.. It's not his freinds faults that he got caught. No one put a gun to his head to make him do it. He enjoyed doing it. And the same folks that are around here talking about, he was just doing what every young person that age do. You are just a damn lie. Speak for your drug using self. Every young person doesn't do drugs. And I'll bet your the first ones who places those JUST SAY NO TO DRUGS bumper stickers on their cars. You are the hypocrites not KELLOGGS. Way to go Kelloggs!!!!!!!!!!!!!!!!!!!!!!!!!!
Guest
Feb 12, 2009 9:42 PM CST
I can vouch for fruit loops when you have a good buzz on. Are they Kelloggs or General Mills?
Mad
Feb 11, 2009 6:17 AM CST
Just FYI, cannabis is a bronchial dilator. As counter intuitive it may seem, I know of asthma patients who report relief with self-medication using cannabis
 

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