India's largest Hindu nationalist group is taking on Coke and Pepsi with a native brew that's a little, uh, earthier: a soft drink made from cow urine. "Don't worry, it won't smell like urine and will be tasty, too," its maker assures the Times. The so-called cow water—which mixes medicinal herbs with the waste product—is undergoing lab tests and may be launched by year's end.
The soda is the movement's latest attempt to promote the revered animal—and fight foreign influence in an increasingly globalized India. "We're going to give them good competition as our drink is good for mankind," the maker said of American colas. "We may also think of exporting it." The group also promotes cow urine as a cure-all for obesity, liver disease, and even cancer.