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NASCAR Needs to Rev Up

Sport cuts costs to keep fans at the races

By Wesley Oliver,  Newser Staff

Posted Feb 13, 2009 4:18 PM CST

(Newser) – The US auto industry is teetering on the brink of destruction—and NASCAR isn't too far behind it. The Daytona 500, NASCAR’s Super Bowl, takes place Sunday, but business is stalling, leaving the costly sport looking for a lift, Sean Gregory and Steve Goldberg write in Time. “We need to get back a little beating and banging, a little nudging,” one racetrack exec says. “We need some of the numbers rubbed off the door.”

The sport’s recent growth drove up expenses, which execs are now trimming. Key sponsors are slashing jobs and lavish endorsements. Ticket prices are plummeting, and insiders say the fan-friendly sport needs to get even chummier with spectators to bring the buzz back. Says one: “Just because we did it a certain way for 5 years, doesn't mean we have to keep it up. Let’s turn it upside down.”

Martin Truex Jr, front, spins as David Ragan, center, and Scott Riggs, back, try to drive past during the NASCAR Gatorade Duel 150 qualifying auto races in Daytona Beach, Fla., Friday, Feb. 13, 2009.
Martin Truex Jr, front, spins as David Ragan, center, and Scott Riggs, back, try to drive past during the NASCAR Gatorade Duel 150 qualifying auto races in Daytona Beach, Fla., Friday, Feb. 13, 2009.   (AP Photo/Jim Topper)
The field takes the green flag for the start of the first of two Gatorade Duel 150 NASCAR Sprint Cup qualifying auto races in Daytona Beach, Fla., Thursday, Feb. 12, 2009.
The field takes the green flag for the start of the first of two Gatorade Duel 150 NASCAR Sprint Cup qualifying auto races in Daytona Beach, Fla., Thursday, Feb. 12, 2009.   (AP Photo/Glenn Smith)
Driver Kyle Busch (1) crosses the finish line ahead of Mark Martin (5) to win the second of two NASCAR Gatorade 150 qualifying auto races at Daytona International Speedway in Daytona Beach, Fla., Thursday, Feb. 12, 2009.
Driver Kyle Busch (1) crosses the finish line ahead of Mark Martin (5) to win the second of two NASCAR Gatorade 150 qualifying auto races at Daytona International Speedway in Daytona Beach, Fla., Thursday,...   (AP Photo/Terry Renna)
Kyle Busch (18) wins the second of two NASCAR Gatorade 150 qualifying auto races at Daytona International Speedway in Daytona Beach, Fla., Thursday, Feb. 12, 2009.
Kyle Busch (18) wins the second of two NASCAR Gatorade 150 qualifying auto races at Daytona International Speedway in Daytona Beach, Fla., Thursday, Feb. 12, 2009.   (AP Photo/David Graham)
Driver Jeff Gordon takes the checkered flag as he crosses the finish line to win the first of two NASCAR Gatorade Duel 150 qualifying auto races in Daytona Beach, Fla., Thursday, Feb. 12, 2009.
Driver Jeff Gordon takes the checkered flag as he crosses the finish line to win the first of two NASCAR Gatorade Duel 150 qualifying auto races in Daytona Beach, Fla., Thursday, Feb. 12, 2009.   (AP Photo/John Raoux)
Kurt Busch (2) spins as Robbie Gordon (7) and the rest of the field drives past during the first of two NASCAR Gatorade Duel 150 qualifying auto races in Daytona Beach, Fla., Thursday, Feb. 12, 2009.
Kurt Busch (2) spins as Robbie Gordon (7) and the rest of the field drives past during the first of two NASCAR Gatorade Duel 150 qualifying auto races in Daytona Beach, Fla., Thursday, Feb. 12, 2009.   (AP Photo/Glenn Smith)
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What we have to do is make sure the passionate fan becomes more passionate. We have to make sure the casual fan becomes the passionate fan. - Jeff Burton, 17-year Sprint Cup veteran

The uncertainty of it all is what keeps you up at night. You know, trying to figure out where the bottom is. - Brian France, NASCAR chairman and CEO

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COMMENTS
Showing 3 of 3 comments
riffran
Feb 14, 2009 5:14 AM CST
yep...waste of gas......now on the other hand.......funny car racing and drag racing, with huge burnouts, nitrous , superchargers, loud engines RAW F-ING HORSEPOWER BURNING DOWN THE TRACK AT OVER 185MILES PER HOUR...OW OW OW OWWWWWWWWWWWWWWWW....oops sorry...he he got a little carried away......ugg
Guest
Feb 14, 2009 12:05 AM CST
nascar is boring, and is a huge waste of petroleum dumbest sport ever
Guest
Feb 13, 2009 7:01 PM CST
Who cares?? It's just an instrument for after-market sales of junk and driver endorsements of almost anything. Oops, that covers organized sports too, doesn't it?

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