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Here Comes Kid Rock Beer

By Harry Kimball,  Newser Staff

Posted Feb 17, 2009 5:18 PM CST

(Newser) – The auto industry may be tanking, but Michigan has a new small-scale savior: Kid Rock Beer. A Michigan brewery has landed a tax credit to produce a line of beer with the rocker's name and image, the Detroit Free Press reports. It's expected to create about 400 new jobs in the state, and the beer should be in stores by mid-spring.

“He’s working on designing the beer, he’s giving me direction, he’s tasting the beers,” said the owner of the Michigan Brewery Company, referring to Kid Rock. “It’s his idea, it’s his concept. I’m just working with him to make it happen.”

Bottles of beer move down a conveyor.
Bottles of beer move down a conveyor.   (AP Photo)
Kid Rock performs.
Kid Rock performs.   (AP Photo)
Kid Rock performs in concert in west London.
Kid Rock performs in concert in west London.   (AP Photo)
An actor playing a master brewer stirs a mixture of barley and water.
An actor playing a master brewer stirs a mixture of barley and water.   (AP Photo)
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Kid Rock performs "Good Ol' Boys."   (YouTube)

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COMMENTS
Showing 3 of 6 comments
dolcevita
Feb 18, 2009 6:07 AM CST
so he's not as dumb as he looks? i still won't buy it, or drink it.
dolcevita
Feb 18, 2009 5:56 AM CST
ah, thanks for the stress relief. that's spot on funny!
riffran
Feb 17, 2009 11:00 PM CST
Corona aint too bad.....but "STEEL" on the other hand...good god....that stuff was awful, bought one sixpack to to try it out, made it halfway through the first can...tossed the rest.....Negro Modelo now....yummmmmmm...I'm partial to mexican beers, due to being a under 21 while stationed in San Diego....party hardy in Tiajuanna....and developed the palate for that style of beer....When I see some I try one at least just to see

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