Here Comes Kid Rock Beer

By Harry Kimball,  Newser Staff
Posted Feb 17, 2009 5:18 PM CST

(Newser) – The auto industry may be tanking, but Michigan has a new small-scale savior: Kid Rock Beer. A Michigan brewery has landed a tax credit to produce a line of beer with the rocker's name and image, the Detroit Free Press reports. It's expected to create about 400 new jobs in the state, and the beer should be in stores by mid-spring.

“He’s working on designing the beer, he’s giving me direction, he’s tasting the beers,” said the owner of the Michigan Brewery Company, referring to Kid Rock. “It’s his idea, it’s his concept. I’m just working with him to make it happen.”