Amtrak Offers $100 Booze Bonus

Plush to lush: Amtrak hopes free drinks will move luxury trips
By Colleen Barry,  Newser Staff
Posted Aug 2, 2007 6:26 AM CDT
In this undated marketing photograph released by GrandLuxe Rail Journeys, a "glass domed" lounge car operated by GrandLuxe Rail Journeys is seen. Under a new partnership between GrandLuxe and Amtrak,...   (Associated Press)
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(Newser) – Amtrak is trying to lure high-end customers by offering $100 in free drinks to passengers who book luxury berths on certain overnight trips. The GrandLuxe trips, which start at $789,  feature gourmet meals—which already include free wine—and personal butler service.

With house wine selling for $6 a glass and drinks for $7, the deal could provide a well-lubricated ride, but whether it will move tickets remains to be seen. The alcohol credit will initially be offered from November to January to members of Amtrak's frequent traveler program to gauge response.