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Scorn Bubbles Over Venice-Coke Deal

Outrage greets plan to install vending machines in lagoon city

By Jason Farago,  Newser Staff

Posted Feb 24, 2009 7:17 AM CST

(Newser) – The mayor of Venice has cut a $2.1 million deal with Coca-Cola to install dozens of vending machines, leading to angry charges that the company was "buying" the historic lagoon city. The city council has spent years passing ordinances to keep tourists from disrupting Venice's heritage, but in recent years it has faced dramatic budget shortfalls, and the mayor says Venice cannot be safeguarded "by philanthropy alone."

The 60 vending machines around Venice will not display a Coke logo, and they will dispense snacks and sandwiches as well as familiar red cans. In exchange, the Atlanta corporation will be allowed to host two dinners a year in historical buildings, plus receive hospitality rights at the annual Historical Regatta. Venice vendors are anxious about the machines; one said, "I see this as having a major impact, and I don't see it in a very positive light."

Piazza San Marco, in Venice. The city has struck a deal with Coca-Cola to install vending machines, which has outraged many traditionalists.
Piazza San Marco, in Venice. The city has struck a deal with Coca-Cola to install vending machines, which has outraged many traditionalists.   (©TracyElaine)
A gondola on a Venice canal.
A gondola on a Venice canal.   (©pedestrianREX)
High water submerges St. Mark's Square in Venice, Italy, Saturday Feb. 7, 2009. The sea level in the Venice lagoon reached 46.02 inches in the morning.
High water submerges St. Mark's Square in Venice, Italy, Saturday Feb. 7, 2009. The sea level in the Venice lagoon reached 46.02 inches in the morning.   (AP Photo/Luigi Costantini)
A layer of snow covers some gondolas moored at the St. Mark basin, in Venice, Italy, Thursday, Jan. 1, 2009 after a light snowfall blanketed the city.
A layer of snow covers some gondolas moored at the St. Mark basin, in Venice, Italy, Thursday, Jan. 1, 2009 after a light snowfall blanketed the city.   (AP Photo/Luigi Costantini)
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These idealists should have the good taste to indicate an alternative, or, even better, provide for the needs of the city from their own pockets. - Massimo Cacciari, mayor of Venice

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COMMENTS
Showing 1 of 1 comment
Guest
Feb 23, 2009 8:40 PM CST
People all around the world are learning what they would like to have, isn't the same as being abe to afford what they would like to have. It's a tough lesson for all of us.

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