In the war for stock listings, Nasdaq is on the offensive, offering companies beefed-up information and appearances on the exchange's towering Times Square video screen to woo them from the NYSE, the Wall Street Journal reports. Nasdaq was "very aggressive in creating marketing opportunities" for Dreamworks, including a 7-story Shrek to advertise the Broadway musical nearby, says CEO Jeffrey Katzenberg, whose company starts listing on the smaller exchange today.
With markets slumping and the pace of IPOs dragging, NYSE execs say, the Nasdaq has courted every company it lists. Since 2000, 160 companies have moved from Nasdaq to the Big Board, while only 20 have gone the other way. But last year Nasdaq took companies with $80 billion in market capitalization from the NYSE, compared to the $8 billion NYSE took from Nasdaq.